the hunt
what they actually see
When a user captures an AR object in the real world.
Maybe a logo on a wall in Shoreditch.
Maybe an icon projected near a stadium.
They unlock a dynamic flyer.
This flyer isn't a banner ad that interrupts their feed.
It's a prize they earned through effort.
They walked somewhere. They found something. They conquered a challenge.
drops Friday.
Inspired by warehouse
party culture.
In-store exclusive.
48 hours only."
The flyer isn't a reward.
It's a trigger.
The moment someone earns something, their brain changes state.
They WANT to share it. They HAVE to save it. They CAN'T forget it.
four revenue channels. one flyer.
When users share to Instagram, they become brand ambassadors.
Their followers see authentic, organic content. Not a sponsored post.
When a user saves a flyer, they're explicitly telling the brand: "I'm interested but not ready to buy."
Declared intent. Not inferred.
One tap opens directions to the nearest location.
The bridge between digital engagement and physical footfall.
Direct link to product page or checkout.
The user is already primed. One tap from purchase.
the progress bar isn't decoration.
Notice the "12/25" at the bottom of the flyer.
That's not a nice-to-have feature. It's the core retention mechanism.
The Zeigarnik effect. Incomplete tasks create mental tension.
Users don't need push notifications to return. Their brain keeps the task active.
Meaningful progress toward completion.
Users feel genuine accomplishment at 25/25.
And then the next collection launches.
The dynamic flyer mechanism. Combining AR capture with multi-channel commerce and progress-based gamification.
A defensible competitive moat.
Sounds good in theory.
But what happens when we actually put money behind it?