the loop
every share is a new user
The most valuable company in
advertising history
built zero products.
Google has no inventory.
Facebook creates no content.
They built networks.
Networks where users do the work.
Xplorify isn't an advertising platform.
It's a network.
Every user who shares creates another user.
And that user creates another.
The math is simple.
The implication is not.
the viral mechanics
Every time a user captures an AR object, they see a flyer.
That flyer has a "Share" button.
When they share to Instagram or TikTok, here's what happens:
The content they share isn't an ad.
It's a trophy.
"Look what I found."
That social proof is more persuasive than any paid placement.
understanding k-factor
K-Factor is the metric that determines whether a product grows organically or requires constant paid acquisition.
It measures how many new users each existing user brings in.
K = 1.0 is the magic threshold.
It means every user brings one new user.
At that point, growth becomes self-sustaining.
With K = 1.0:
20,000 users → 40,000 → 80,000 → 160,000...
Without spending a single euro on paid acquisition.
Our early testing suggests Xplorify can achieve K-factors above 0.7, depending on the brand and hunt design.
The team mechanic pushes this higher.
the lock-in
Every AR object a user captures adds points to their permanent portfolio.
These points don't expire.
They accumulate across all hunts, all brands, all time.
Once you have 7,500 points in your Xplorify wallet, you're not switching to a competitor.
Your history lives here.
Your status lives here.
Your rewards live here.
Like Airmiles. But for experiences.
So far we've explained the flyer
and the viral loop.
But what happens when multiple brands
join the network?
That's where the real power emerges.