the hack
proximity is free
Major airports charge £500K for brand activations.
Football stadiums demand UEFA rights fees.
F1 circuits are locked to official sponsors only.
The public pavement outside?
Free
AR happens inside the user's smartphone.
On public ground.
No venue permission required.
the economics
Brands aren't paying for rights.
They're paying for proximity.
And proximity is free.
legal validation complete
This isn't a loophole.
It's how GPS and AR work.
When a user stands on a public pavement and opens their phone.
What appears on their screen is between them and the app.
No venue owns the air above public land.
No rights holder controls what you see on your device.
The legal insight changes the economics of experiential marketing.
Every venue in the world becomes available.
For zero licensing cost.
AR commerce in action
Let's trace a complete user journey.
That's not a marketing impression.
That's a qualified lead for a £25,000+ product.
Delivered to the dealer's calendar with zero friction.
That's the secret weapon.
Now let's talk about what the winning moment is worth.