the moment
the last object is worth 20x
We talked about dynamic pricing by scarcity.
How the last objects in a hunt become exponentially more valuable.
But we haven't explained why that matters for revenue.
Here's the insight.
The emotional state at the moment of winning is worth more than any other advertising moment brands can buy.
the winner's flyer
When a user captures the final object and completes a hunt, they see a special flyer.
This isn't a standard unlock.
It's a celebration.
You're one of 100 Elite Hunters.
The backstage awaits.
This flyer appears at the peak emotional moment.
The user has spent hours or days hunting.
They've competed.
They've won.
And now they're holding proof.
what the user does with this flyer
Think about what someone would do if they won backstage passes to see their favourite artist.
Through a hunt they completed themselves.
This isn't engagement metrics.
This is memory formation.
The brand messages on this flyer will be seen, shared, and remembered for years.
what is this moment worth?
Let's compare the emotional state and attention quality of different advertising moments.
The winner flyer reaches one person.
But that person is at the highest possible attention state.
They've just achieved something.
They're celebrating.
They're chemically primed to form memories.
Think about who sees this share.
The winner hunted for this reward.
Their network probably shares that taste.
So the share doesn't dilute.
It amplifies.
Friend to friend.
Taste to taste.
Advocate to advocate.
Not reach.
Resonance.
the partner network
Here's where the ecosystem multiplies revenue.
The brand running the hunt owns the winner flyer.
But the journey creates opportunities for synergistic partners.
Imagine a Burberry fashion hunt across London.
10,000 hunters spending 45+ minutes actively engaged.
Moving through the city. Stopping at checkpoints. Collecting items.
Burberry wants hunters to stop at Costa.
Hydration means longer play time.
Burberry wants hunters at Selfridges.
Complementary luxury positioning.
These aren't competitors on the victory moment.
They're synergistic partners enhancing the journey.
Costa pays £2.67 per store visit.
Their average transaction is £4.50.
Selfridges pays £4.80 per qualified foot traffic.
Their average basket is £85+.
Everyone wins.
You're not buying an impression.
You're buying a memory.
Memories last.
Impressions don't.
And memory formation happens at
peak emotional moments.
Exactly what Xplorify creates.
The final page brings it all together.
The complete revenue stack.
The defensibility question.
And what this means for investors.