the space

still empty

Everyone has mobile pixels.

Everyone has the street.

Everyone has events.

Everyone has products.

No one has all of them working together.

Yet.

revenue stack

one campaign

This is a breakdown of revenue from a single brand campaign.

Burberry runs a London Fashion Week treasure hunt.
10,000 active hunters. 7 days. 100 winners.

Base Campaign FeeSetup, integration, strategy£20,000
Performance Fee (CPE)10,000 physical engagements × £5£50,000
Item Discoveries85,000 AR interactions × £0.50£42,500
Clue Unlocks120,000 progression events × £0.25£30,000
Dynamic Pricing (30%)Catch-up + sprint pack purchases£4,644
Partner IntegrationCheckpoints + power-ups£25,000
Data LicensingMovement, dwell, conversion insights£12,000
Campaign Total£184,144

what the brand gets

10,000Physical engagements
45 minAvg attention per user
85,000AR interactions
100Brand advocates created
5,500+Partner store visits
∞First-party data points

the alternative

If Burberry wanted to create 10,000 active brand engagements with 45+ minutes of attention each, they would need a traditional experiential activation.

traditional experiential

Pop-up activation (2 weeks, central London)£150,000
Staff (20 brand ambassadors)£35,000
Creative + production£40,000
Permits, insurance, logistics£25,000
Media amplification (drive foot traffic)£50,000
Total spend£300,000
~5,000engagements
8 minavg dwell time
1location
0data captured

The pop-up costs £300,000

Reaches 5,000 people for 8 minutes each.

—

Xplorify costs £184,000

Reaches 10,000 people for 45 minutes each.

With first-party data, viral mechanics, and partner revenue built in.

The pop-up is a cost centre.

Xplorify is a revenue centre that happens to do marketing.

the defense

Why can't someone copy this?

They can.

But...

✓Patent ProtectionIT granted, PCT ready
✓First-Party DataCompounds with use
✓Viral MechanicsProprietary design
✓Geofence StrategyLegal validation complete

But everything above is theory.

This isn't.

↓

✓App BuiltOn the App Store. Launching in 2026.
✓Network
EffectsFirst mover advantage

The patent covers the core mechanism.

The network effects compound over time.

The first-party data becomes more valuable with every interaction.

And the geofence hack.

Using public space instead of venue partnerships.

That's a strategic insight that takes time to replicate.

By the time a competitor catches up technically, we'll have the user base, the brand relationships, and the data moat.

The real world is ready to play again.

And the space in the middle
is still empty.

The vision is clear.

The mechanics are proven.

I want to build this